On Saturday, Oct. 28, officials with the Coca-Cola Company announced something will happen soon to their distinctive soda can.
“Beginning Nov. 1, white will be the new red,” said Luisa Casso Lindsey, director of governmental affairs with the Coca-Cola Company during the 25th Anniversary Conference of the Hispanic Women’s Network of Texas (HWNT) in Austin, “Coca-Cola will be turning their iconic red cans white in celebration of the polar bear.”
The company will be committing up to $3 million to help the World Wildlife Fund (WWF) in their polar bear conservation efforts. More than 1.4 billion white Coke cans will be distributed to help bring awareness of the campaign.
“It was really neat that we got to see it before it came out,” said Maricela Alvarado, vice chair for membership with the HWNT Denton Chapter.
Officials with the company made said the white soda cans will be in the store shelves from Nov. 2011 until Feb. 2012.
“The eye-catching cans will feature the image of a mother bear and her two cubs making their way across the Arctic,” officials with the company said.
Established in 1986, HWNT has chapters across the state of Texas including Denton, Dallas and Fort Worth and promotes the advancement of women in corporate, civic and public life.
More information about the company’s Arctic Home campaign is available at www.arctichome.com.
More information about HWNT is available at www.HWNT.org.